Account Management Systems (AMS) are standard among the owners of restaurants, clubs, casinos, hotels and entertainment complexes. Such systems allow hospitality professionals to keep track of "best" customers and to market effectively to this loyal client base. Trako, an AMS offering from HRS, integrates with your point of sale system giving users diverse marketing functions to secure the loyalty of repeat guests. In addition to data base management, Trako interfaces with other 3rd party software, allows for the creation of separate client accounts, provides a mechanism for card issuance and includes a complete set of report options.

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Owners of hospitality establishments have already chosen Trako to keep them competitive in their industry. With keen marketing tools that have been specifically designed, users can implement various marketing programs and track their success.

So, what do users of Trako receive?

First, users can build a database of clients with details about client tastes and preferences. Second, users can issue member cards, which are usable in all property outlets and which allow for card member discounts and other privileges. Third, users may set up client accounts, which record customer activity and hold earned bonus points. In short, cards issued from Trako act as a credit account, a debit account, a discount card and a registration vehicle all at the same time. And fourth, users may also set up family accounts and corporate accounts allowing for the issuance of multiple cards all reporting to the same account.

Most important is that users have a full recording of all transactions both monetary and non-monetary from all customers and all accounts. Additionally, interfaces with other systems reduce manual postings and increase service levels making operations seamless.

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