TRAKO installation in a leading Moscow hotel
MOSCOW, RUSSIA 27 August, 2004 Hotel and Restaurant Systems (HRS), the market leader in information technology for the hospitality industry in Russia, CIS and Baltic States today announced the successful installation of TRAKO in the Moscow Sheraton Palace Hotel.
Management of Sheraton Palace Hotel together with TVB Marketing International decided to update their existing TVB Club system with TRAKO from HRS.
The TRAKO system was especially designed for hospitality professionals and will allow hotel management and marketing departments to track all club member's activity in real time, realise the loyalty level, market effectively to this loyal client base and easily communicate with them by e-mail using Microsoft Office Mail Merge feature.
For the Sheraton Palace Hotel the whole accumulated client base was conveniently transferred from the existing system into TRAKO. Additionally, TRAKO is integrated with MICROS 8700 Point of Sale System which will provide users with diverse marketing functions to secure the loyalty of repeat guests.
“At the present time Club Systems, like Property Management Systems and POS systems, have become the standard feature for any hotel wishing to provide its guests the highest quality of service”, said Sergey Gavriluk, HRS Loyalty Systems Product Manager.
"We are sure that with the help of TRAKO system users may implement various marketing programs and track their success, to attract new clients and provide favorable conditions for their best existing clients", added Sergey.
About Sheraton Palace Hotel
Among the first international hotels in Moscow, the Sheraton Palace Hotel was opened in 1993 as a modern 5 star Hotel. Offering highest levels of service, facilities and comfort combined perfectly with famous Russian hospitality, the Sheraton Palace Hotel has become “the place” to stay for international business travellers and celebrities alike.
About HRS
HRS provides property management and point of sale solutions under its own brand names and the brand name MICROS-Fidelio in its territory. MICROS Systems, Inc. is the global leading provider of hotel information technology with installations in over 15,000 hotels worldwide and with over 150,000 MICROS systems in full and quick service restaurants, hotels, motels, casinos and leisure and entertainment operations in more than 147 countries.
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