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Exclusive club system for an exclusive Moscow hotel

MOSCOW, RUSSIA 8 December 2004 Hotel and Restaurant Systems (HRS), the market leader in information technology for the hospitality industry in Russia, CIS and the Baltic States today announced a successful installation of TRAKO in the Moscow Ararat Park Hyatt Hotel.
"We have been partners with Ararat Park Hyatt for a long time since the hotel opening and we consider it an honour to have such a hotel among our client base. HRS specialists have already installed the full complex of automated IT solutions in the hotel which include property management systems (PMS) for the hotel and point of sale (POS) for the restaurants; automated mini-bars and a Sales&Catering system. Recently the hotel management decided to install the latest version of TRAKO, a leading international club, loyalty and account management system. TRAKO fully integrates with Micros-Fidelio solutions and thus allows the hotel to have a full picture of hotel activities", said Joanne Vaughan, HRS Managing Director.
Numerous hotel facilities (restaurants, café, bars, health club and spa) require a perfect club system allowing the hotel to keep track of its "best" customers, implement various marketing programs and track their success.
TRAKO allows the hotel to effect "CATH" club programme ("Club At The Hyatt") which consists of discounts granting to club members in restaurants, bars, cafes, implementing different marketing programs and storing voucher usage statistics.
Additionally, TRAKO was installed into the Quantum Fitness Club located on the 4th floor of the hotel. This allows the offering of different incentives for new or current members, implement member appreciation programmes and to keep track of best clients. The big plus is that guests of the Moscow Ararat Park Hyatt use the club card their electronic door-lock card.
TRAKO will allow the hotel to manage discounts granted for the managers in the restaurants and bars of the hotel.
"We are proud to have been selected by Ararat Park Hyatt who have chosen TRAKO among the wide variety of club system offered on the market at the present time. We are sure that the rich functionality of this leading club system designed by HRS professionals will allow the hotel to provide the best customer service required from a hotel of such a high level", said Sergey Gavriluk, HRS Loyalty Systems Product Manager.
About Ararat Park Hyatt
Ararat Park Hyatt Moscow is located in the very heart of the Russian capital, Moscow, within the immediate vicinity of the Bolshoi Theatre. The hotel is only a few minutes walk from the Kremlin, Red Square, the Russian Parliament building and Moscow's central business district.
The hotel's facilities include 220 spacious and luxurious guest rooms including 17 suites, three restaurants, and two bar lounges, the Quantum Club, stylish hotel conference rooms and beautifully decorated banqueting facilities.
About HRS
HRS provides property management and point of sale solutions under its own brand names and the brand name MICROS-Fidelio in its territory. MICROS Systems, Inc. is the global leading provider of hotel information technology with installations in over 16,000 hotels worldwide and with over 150,000 MICROS systems in full and quick service restaurants, hotels, motels, casinos and leisure and entertainment operations in more than 147 countries.
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© 2003, design by HRS |
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